Client: Cycling Paradise
cycling-paradise.com

Cycling Paradise brings the spirit of vintage cycling to the island of Sylt.

The identity takes its cues from classic cycling culture, combining a vintage-inspired colour palette and typography with a custom illustrated key visual. The main challenge was adapting the key visual across very different formats while keeping the overall look consistent. A flexible layout approach made it possible to scale, crop and rearrange the design across posters, signage, merchandise and event materials without losing its character.